A multi-year partnership managing a multimillion-dollar portfolio ad budget across every community phase, from aggressive lease-up launches to efficient stabilized spend. Over the relationship, the portfolio scaled from 8 to 33 communities.
This operator runs a portfolio of Class A communities across multiple markets, each at a different point in its lifecycle. Their previous setup leaned on layered agency management and ILS aggregators, which meant higher fees and a cost per lease that did not reflect the quality of the product.
They needed a partner who understood multifamily from the inside, could flex strategy by community phase, and would treat the ad budget like an owner would.
We took direct ownership of Google Ads and Meta Ads across the portfolio, structuring campaigns at the market level so the algorithm could learn instead of fragmenting budget property by property.
Spend posture shifts with each community: aggressive, broad-match acquisition during lease-up, then tightening to the highest-converting terms as occupancy climbs toward stabilized. Brand defense stays always-on at low cost.
A custom, client-centered approach tailored to our unique business goals. His response time and adaptability stand out, and his innovative mindset sets him apart from other providers.
Beyond campaign management, we built custom reporting dashboards used daily by their internal marketing and leadership teams, pulling live Google and Meta performance into one clear view of cost per lease by community.
No black box, no waiting on a monthly deck. The data is transparent, and the operator owns every ad account.
Cost per lead came in around $30 against a multifamily benchmark closer to $100, and estimated cost per lease landed near $200 versus an ILS industry average of roughly $588. Leads grew 21% year over year while management fees came down roughly 35%.
The partnership has run multi-year across the full portfolio, scaling spend up and down by community without ever handing off account ownership.
Across both phases, Jamesday Digital drove meaningful growth in lead volume while managing a portfolio that more than tripled in size. The year-over-year comparison below reflects Paid Ads (Google + Meta) performance on comparable properties, with 21% more leads generated per dollar of ad spend as the account scaled.
The operator more than tripled the number of managed properties while improving lead efficiency per dollar of ad spend — a direct result of the performance earned over the first two years of the engagement.
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