A live marketing dashboard built only for multifamily. Ad spend, website traffic, rents, availability and concessions for your whole portfolio — pulled straight from the source that owns each number, refreshed on a schedule, and written in plain English.
Real product. Sample portfolio. No form, no login — just click.
Every community we run ads for gets the reporting dashboard, permanently, at no extra cost. The two add-ons beyond it are optional, priced per property, and independent of each other — there is no order to them. Take either one on its own, bundle both at a lower combined rate, or take neither and keep the base for as long as you’re a client.
Where your money went, and whether it worked.
Every ads client, from day one. No upgrade needed, ever.
What you’re charging, what they’re charging, and what AI says about both.
Regionals, revenue teams, and anyone who has lost a tour to “the place down the road is cheaper.”
Where renters find you without you paying for the click.
The marketing director tired of only being able to talk about paid.
The two add-ons answer different questions for different people — pricing is a regional and revenue-team tool, organic is a marketing-director tool. Most communities want one of them, some want both, and the bundle costs less than the two separately. Nothing is a prerequisite for anything else.
Your numbers already exist. They're just scattered across Google Ads, Meta, GA4, a pricing sheet, and thirty-two separate websites — and by the time someone has stitched them into a deck, the month is over and the answer has changed. So the properties that get attention are the ones that shout loudest, not the ones quietly losing money.
All your communities ranked on spend, leads, cost per lead and site traffic. Sort it, and the three that need you today are at the top.
Every morning we read the real advertised price for every floorplan at every community — the same number a renter sees.
A seven-day change column per floorplan, so you can see who repriced, by how much, and when — without opening the revenue-management system.
Availability tracked daily and trended. When it climbs at a property while spend sits flat, that's where the next dollar goes.
We read the offer off each website and email you the morning it changes, with the exact before-and-after wording.
Name the five communities you actually compete with. We show where your rent lands against theirs — advertised, and again after everyone's free rent is counted.
Renters increasingly ask ChatGPT for apartment advice. We check whether you're named, whether the rent it quotes is right, and which source it got that from.
Spending with no conversions recorded. Analytics gone quiet at one property. A feed that stopped. Flagged the same morning, not at month-end.
One click, your branding, plain English. The kind of thing an owner reads without needing it explained.
Most marketing dashboards are built for the person who commissioned them. This one has to survive being opened by a regional at 7am and a leasing manager at 4pm on a Saturday.
Today: thirty-two tabs, a spreadsheet somebody updates by hand, and a nagging feeling that a property has been quietly bleeding budget for three weeks.
Today: a prospect says "the place down the road is cheaper" and nobody on site can say whether that's true this week.
Today: a monthly deck that reports activity — impressions, clicks, sessions — and stops well short of anything you can act on.
Plenty of tools will show you a chart. The question worth asking is how old the number in it is — and what a regional can actually do with it that morning. Here is everything that runs on your account, how often, and why it matters on a portfolio.
| What runs | The multifamily benefit | How often |
|---|---|---|
| Google Ads & Meta performance | A regional sees mid-month that a community is pacing 40% over budget and moves the money while it still matters, instead of reading about it in a recap after the month closed. | 48× a day |
| Website traffic by channel | Shows which channel is actually producing tours at each community, so budget follows what works rather than what it did last year. | 48× a day |
| Broken tracking, caught and emailed | A community can spend for three weeks with its conversion tracking silently dead and nobody notices until the month-end report. This is the most expensive quiet failure in multifamily paid media, and it gets flagged the same morning. | 48× a day |
| Every community ranked side by side | You walk into the Monday call already knowing which three of your thirty communities need attention — without anyone spending Friday building a deck to tell you. | 48× a day |
| Your floorplan pricing, read off your own websites | The advertised price is what a renter sees, what an AI assistant quotes, and what your ads should say. Reading it daily means the dashboard, the ad headline and the leasing office are never quoting three different numbers. | 1× a day |
| Price movement per floorplan | A seven-day change column showing who repriced, by how much, and on what date. A regional can see revenue management’s decisions landing across the portfolio without opening the pricing system or asking anyone. | 1× a day |
| Homes advertised available | Availability climbing at a community while spend sits flat is the earliest signal you get that marketing money needs to move there — usually weeks before it shows up in the leasing numbers. | 1× a day |
| Your concessions, as written on the site | The day a community changes its offer, you know, with the exact before-and-after wording. No more ads promising eight weeks free a fortnight after the special quietly dropped to four. | 1× a day |
| Competitor floorplan pricing | Your leasing team can answer “the place down the road is cheaper” with this week’s number instead of a comp survey somebody built in March. A regional sees which communities have drifted above their own comp set and which have room. | 1× a day |
| Competitor concessions and net-effective rent | The one that changes decisions: a community can be fourth-cheapest on advertised rent and the most expensive in its comp set once everyone’s free rent is counted. Two different rankings, and only one of them is what a renter actually pays. | 1× a day |
The daily read runs half an hour after most revenue-management systems finish repricing, so it captures the day’s settled numbers rather than yesterday’s.
Every dashboard demo you've sat through looked perfect. Here's where this one deliberately doesn't.
If a source isn't connected yet, the card says "not connected" instead of showing something plausible. If a community's site doesn't publish a unit count, you get a dash, not a zero.
Anything shown as an example of a feature you haven't turned on is labelled as example data, on the card, permanently.
Square footage, submarket and vintage move a price for reasons no dashboard can see. It shows you where you sit and stops there. The conclusion is yours.
Availability here is what your websites advertise, which is not the same as exposure in Entrata or Yardi. It says so on the page rather than letting you find out in a meeting.
Read access to your Google Ads and Meta accounts and your GA4 properties is enough to get the paid and analytics side live. The daily pricing read needs nothing from you at all beyond a list of your community websites — we read what a renter sees.
No. Everything on the dashboard today comes from your ad platforms, your analytics and your own public websites. Connecting a CRM or PMS later unlocks the lease side of the funnel, but nothing depends on it.
You do. It's your ad accounts, your analytics and your websites. Every number is pulled from the platform that owns it — there's no middle layer and nothing is resold.
Listing-site reporting shows you how their product performed. This shows you your whole portfolio across every channel, including the rents and concessions on your own sites, and it tells you when something breaks.
Their own public websites, read the same way and on the same schedule as yours. You name the five communities per property; nothing is estimated or bought from a third party.
It's the actual product with a sample portfolio of ten communities. Everything works — switch properties, change date ranges, sort the tables. The names are invented; the behaviour isn't.
Walk through the demo with me and I'll show you what the same screens would look like with your communities in them — and tell you honestly which parts you'd get value from and which you wouldn't.